ABOUT IPPA
International Positive Psychological Association (IPPA) is a non-profit organization for promoting “positive psychology”, with an aim of enhancing human “subjective well being” (SWB).

WHAT IS“POSITIVE PSYCHOLOGY”?
Positive psychology is an emerging branch of psychology with an interest in the study of “subjective well being”. Traditional psychology is often criticized as focusing on problems such as mental illness. Positive psychology places its focus on the development of psychology for mental wellness (Seligman & Csikszentmihalyi, 2000). In recent years, positive psychology is considered as “the study of the conditions and processes that contribute to the flourishing or optimal functioning of people, groups, and institutions” (Gable & Haidt, 2005). Positive psychology is a developing branch in psychology even through it faces its challenges and critics.

WHAT IS SUBJECTIVE WELL BEING (SWB)?
SWB is defined as “people’s subjective evaluations of their lives, and includes concepts such as life satisfaction, pleasant emotions, feelings of fulfillment, satisfaction with domains such as marriage and work, and low levels of unpleasant emotions” (Diener, 2003).

HOW TO ENHANCE SWB?
Existing personal empowerment tools such as NLP, mindfulness techniques, hypnosis and coaching, are providing us practical ways to enhance our “subjective well being”. They are the effective tools to help people to have “flourishing or optimal functioning of people, groups and institutions”.

WHY WE SET UP IPPA?
We enhance human subjective well being through those effective subjects. We emphasize the professional and qualified services, with its researches and academic basis. Our objective is to link up overseas and local institutes, and their experts, for facilitating positive psychological changes for people. IPPA is an approved institute and credentialed to offer those approved programs for facilitating positive human change.